6 Local SEO Ranking Factors to Dominate the Maps Pack For Your Clients
This guide focuses on 6 critical ranking factors to drive elite local SEO performance and dominate markets.
Three Core Ranking Factors
- Prominence (Authority) — There is a strong correlation between Google Business Profile and the authority of the page that the GMB is linked to, as well as the overall authority of the site by building links and strengthening the associated site.
- Relevance — The relevance of the search query with what you offer as a business.
- Proximity — Geographic nearness of your business from the location of the searcher.
Google Business Profile Optimization
Your client's Google Business Profile is the foundation of their local SEO presence, where potential customers find information about the business, read reviews, and get in touch.
Reviews
Reviews are one of the most important ranking factors for local SEO, providing valuable social proof and sending powerful signals to Google about the quality and credibility of your client's business.
NAP Consistency
Business name, address, and phone number (NAP) must be accurate and consistent across all listings and citations.
Ranking in the Maps Pack requires less content and link building than traditional SEO, with results achievable within weeks by following a simple checklist.