How to Build Your Own SEO Report (FREE Template)
A good SEO report allows you to set a baseline, track performance and progress over the life of the campaign. This guide includes a 14-page, customizable Data Studio template to track campaign progress, traffic, revenue and keyword growth.
Executive Summary & Deliverables
- Major SEO deliverables completed that reporting period
- Open action items that require attention (both the agency and the client)
- A summary of increases (or decreases) in organic traffic and additional thoughts
- Upcoming meetings, tasks, and deliverables to be completed for the following month
Traffic and Performance Analysis
A high-level traffic summary allows you to see organic traffic trends over time, measures how well your SEO strategies are driving traffic to your site, helps pinpoint which areas or pages are performing well and where improvements are needed, and analyzes how organic visitors interact with your site.
Link Building and Content Metrics
Track the number of backlinks acquired during the current reporting month and the cumulative number of backlinks gained since the start of your campaign. Also track the number of new articles published during the reporting month and the cumulative count of all content pieces published over the course of the campaign.
Revenue Impact
The report includes a list of landing pages with the highest sessions and conversion rates from organic traffic, provides a clear visual representation of how organic traffic contributes to overall revenue, and highlights which landing pages and device types are most effective in generating revenue.