5 Pieces of Content That Will Fill Your Agency's Pipeline

5 Pieces of Content That Will Fill Your Agency's Pipeline

There are 5 pieces of content that fill any marketing/intent funnel, and your agency should create them every 90 days to keep the pipeline full.

Top of Funnel Content

Templates, tools and high level roundups are the optimal format to break through with "top funnel", colder audiences. They're engaging, easy to consume and are always of interest to audiences.

Middle and Bottom of Funnel

Case studies and how-to content maps to the middle and bottom funnel. This content is essential to picking up qualified leads who are closer to making a buying decision.

The Content Framework

The key is creating content that matches each stage of the buyer's journey — awareness, consideration, and decision. Each piece of content should serve a specific purpose in moving prospects through your funnel.

Content Strategy for Agencies

Unlike traditional content marketing that focuses on creating content solely for traffic and rankings, this approach teaches you how to create content that directly impacts conversions and fills your pipeline with qualified leads.