An SEO Proposal Template PROVEN To Close More Clients
This is the exact template our agency has used to close over $10 million in client deals. The most important part of any SEO pitch is being able to demonstrate the impact of your services to fully justify the cost.
Key Elements of a Winning Proposal
Social Proof
Letting clients know who you have worked with in the past will build up trust and help them see that you are competent enough to handle their job.
Team Introduction
Displaying the people clients will be working with helps them familiarize themselves with your team and builds trust when they see faces associated with the names.
The Audit
We recommend running a full site crawl analyzing keywords, links, competitors and content, then building a "top 10" analysis with 10 issues and suggestions for organic growth.
Traffic Projections
Use the Traffic Projection Tool to build SEO forecasts and drop the graphs directly into your proposal template. This helps justify the investment with data-driven projections.
Next Steps
A strong next steps section should include signing instructions and initial payment instructions with amount and payment methods.
Results
This sales system creates engaging, perfectly scoped and priced proposals that are guaranteed to increase close rates to 50% or more. We've taught this framework to hundreds of agencies, with many of them experiencing similar results.