6 Reasons Your Agency NEEDS to Offer SEO

6 Reasons Your Agency NEEDS to Offer SEO

If you're an agency or consultant, SEO is the BEST service to offer to your clients. Here are the six reasons why.

1. Profitability

Search intent is what makes SEO so profitable. When you capture enough keywords, traffic growth is limitless. It's one of the most profitable services in today's digital ecosystem. The business model produces 70% margins.

2. Scalability

When it comes to marketing services, no other service offering is as scalable as SEO packages. With social media or advertising, there are a lot of variables that make it difficult to streamline services, like account shutdowns, building creative, and testing.

3. SEO Sells Itself

Most companies know exactly what SEO is, and even have it budgeted into their marketing expenses. SEO lends itself to your ability to pitch, sell, and close contracts.

4. Up-Front Payment

Up-front payment is a big benefit for SEO contracts. Unlike other digital marketing services where the industry standard is to be paid upon delivery or in increments, in SEO it's standard to be paid up front. With the productized services approach, you get the money upfront, and cash flow is never a problem when you productize.

5. Long-Term Contracts

Because everyone is accustomed to organic traffic being the "slow growth" strategy, a 6-month minimum contract would hardly make clients bat an eye. The ability to lock in 12 months or more provides peace of mind and stability unheard of in any other marketing industry.

6. Recurring Revenue

SEO naturally lends itself to monthly retainer agreements, creating predictable recurring revenue that makes your agency more stable and more valuable.