7 Reasons You NEED To Productize Your Agency

7 Reasons You NEED To Productize Your Agency

From a client's perspective, a productized service offers a hyper targeted, specialized "done for you" solution with a simple value proposition, packaged at a set price, time period and pre defined scope. From the agency's perspective, a productized service is one that runs systematized processes, simplified labor inputs, automation solutions and continues to produce and grow with or without your direct involvement.

1. Escape Operations

Pull yourself out of working IN the business to start working ON the business. Productization frees founders from the day-to-day grind.

2. Become an Attractive Acquisition Target

A productized agency with systems and processes is far more valuable to potential acquirers than a founder-dependent operation.

3. Improve Results and Consistency

When you do the same thing over and over, you naturally get better at it. Focus on one or two areas of SEO and solve specific problems for specific clients. When you productize SEO services and go niche with agency positioning, results improve, you can charge more, and clients will benefit from more consistent and noticeable results.

4. Scale Through Systems

You can scale through processes and systems, and gradually start to automate processes. This is the path to true growth.

5. Increase Profitability

Monthly retainers generate almost no profit, which is the silent killer no one is talking about in the industry. Productized services solve this problem.

6. Reduce Chaos

Traditional agency models do custom work which kills margins, produces inconsistent results for clients, and traps the founder in operations for eternity.

7. Build a Real Business

A productized agency is a real business that can operate independently of the founder, creating lasting value and freedom.