Steal Our Email Sequences for Webinars

Webinars are a tremendous lead generation tactic that give you a platform to demonstrate your craft to prospective clients. This article details the email automation sequences to send a contact after opting in to watch your webinar.

Pre-Webinar Email Flow

A simple set of 3 to 5 emails nudging people to watch the webinar is recommended. The goal of these emails is to remind them to watch the webinar. It's too early in the buyer journey to try selling services at this stage.

Post-Webinar Nurture Sequence

Using email platform technology, you can track when someone has watched your webinar and then send marketing and sales messages to convert them into sales leads. The goal is to push contacts toward booking consultations.

How Many Emails?

Between 5 to 10 emails are recommended to nurture the leads, depending on how much content you have. The key is providing value while gradually moving contacts through the buyer journey.

Platform Options

You can use the email marketing platform of your choice — ActiveCampaign, ClickFunnels, and MailChimp are examples. Almost all email marketing platforms provide the tools needed to set up these sequences with automation and tracking capabilities.

Key Principles