SEO Tinder: PBNs, Blogging, Python and E-A-T

SEO Tinder: PBNs, Blogging, Python and E-A-T

This is the first edition of SEO Tinder, where we crowd-sourced topics from our Slack Channel and Facebook Group to address burning questions on SEO-related tactics.

The concept uses a dating app analogy — we "swipe right" if we like the tactic or "swipe left" if we don't, while breaking down why.

PBNs and Web 2.0s

Private blog networks and Web 2.0 link building tactics have been a staple in SEO for years. We break down whether they're still worth the risk and investment in the current search landscape.

Blogging

Is blogging still an effective SEO strategy? We look at when blogging makes sense for agencies and their clients, and when it's just busywork that doesn't move the needle.

Link Building

We examine different link building approaches, discussing what's working now and what's fallen out of favor with the latest algorithm updates.

E-A-T and YMYL

Expertise, Authoritativeness, and Trustworthiness (E-A-T) has become increasingly important, especially for Your Money or Your Life (YMYL) content. We discuss what this means for agency strategy.

Python for SEO

Python is becoming an essential tool in the modern SEO toolkit. We discuss how agencies can leverage Python for data analysis, automation, and competitive research.