Office Hours: SEO Questions You've Asked (And We've Answered)

Blueprint Office Hours: SEO Questions You've Asked (And We've Answered)

This is a collection of SEO questions crowd-sourced from our community, covering topics that agency owners deal with every day.

YouTube Growth Strategies

While some SEO channels recommend keyword research for YouTube, we believe YouTube is a retention platform. Viral videos aren't based on keywords — they're based on engagement and watch time. We focus on topical content that keeps viewers watching rather than optimizing for search terms.

SEO vs. Advertising

SEO is often a first choice for visibility since it doesn't require the upfront budget that advertising does. However, the tradeoff is time — SEO results compound over months while advertising can drive traffic immediately.

The SEO Agency Market

There is constant client turnover between agencies, and success depends on continuously improving to rise to the top. The agencies that survive long-term are the ones that systematize their delivery and focus on measurable results.

Content Quality

In the SEO space, the importance of content quality and valuable information cannot be overstated. Search engines are getting better at identifying genuinely helpful content, and shortcuts that worked in the past are becoming less effective.

Link Building Strategy

When approaching link building, it's critical to examine keyword profiles and topical relevance of domains. Not all links are created equal — a relevant link from a topically aligned site is worth far more than a high-DA link from an unrelated domain.