Advanced Content Strategy + Link Acquisition w/ Ross Hudgens

Advanced Content Strategy + Link Acquisition with Ross Hudgens

Ross Hudgens is the founder of Siege Media, a content marketing agency that specializes in SEO. They work with enterprise companies that require experts in different areas of content and link building.

The Content-to-Links Process

Ross has developed a process to generate high-quality content assets that earn PR-quality links for clients. The approach combines content creation with strategic outreach to maximize link acquisition.

Identifying Linkable Audiences

The process starts with identifying the linkable audience — such as resource pages or broken link building guides. From there, you create a list of linkable markets that align with your client's expertise.

Content Types and Alignment

Different content types work for different audiences. Ross aligns content types like surveys, infographics, how-to posts, or guides to the appropriate audiences. The key is matching the format to what the target audience is most likely to link to and share.

Creating Viral Content

Siege Media has excelled at creating viral content supported by PR and media links as an SEO strategy for competitive verticals. This lightweight content and link building approach is scalable and repeatable.

Promotion Strategy

Creating great content is only half the battle. The promotion and outreach strategy is what turns a content asset into a link magnet. Ross shares his team's approach to content promotion that consistently earns high-authority links.