Optimizing Your Books to Rank in Amazon w/ Dave Chesson

Dave Chesson of Kindlepreneur joins The Blueprint Training to discuss strategies for self-publishing on Amazon Kindle and optimizing books to rank in Amazon's search engine.

Do Keyword Research First

Do keyword research before you even start writing to determine whether people are searching on Amazon for ebooks on the subject you want to cover. Publisher Rocket is a tool that helps with this Amazon-specific keyword research.

Selecting Kindle Keywords

You will need to choose the 7 Kindle keywords properly. Amazon asks you to put in 50 characters per keyword box. These keywords are like SEO metadata for your book and are powerful — a good choice of keywords will help you rank better.

Maximize Your Keyword Boxes

A major study concluded that you will get indexed for a lot more phrases if you have filled up those boxes. Don't leave keyword slots empty — maximize every character available to you.

Match Customer Search Intent

Think of what your customers type into Amazon and use those words in your keyword boxes as well as in your title and subtitle. Understanding how readers search for books is key to getting discovered.

Key Optimization Tips