Public Relations Strategies and Tactics with George Bradley
George Bradley joins us to discuss how agencies can leverage public relations to improve brand awareness and use an SEO focus to get high-quality backlinks for their clients.
The PR Process
The core PR process starts with finding out client passions and expertise, tying it to current news cycles, and reaching out to reporters interested in featuring that information. This intersection of expertise and timeliness is what makes pitches successful.
Tools for PR Strategy
- Cision — A distribution platform with access to thousands of reporters across every industry and beat.
- SparkToro — Useful for finding niche publications and understanding where your target audience consumes content.
- Help a Reporter Out (HARO) — A tool to connect with reporters who are actively seeking sources for their stories.
Combining PR and SEO
The real power of PR for agencies comes when you combine traditional media relations with an SEO mindset. Every press mention is an opportunity for a high-authority backlink, and every piece of earned media content improves your client's domain authority.