The SEO Agency's Guide to Outsourcing SEO Work

Outsourcing is a hot topic that meets with some objections, but the only way to successfully outsource work is through process, communication and organization.

Outsourcing vs. Offshoring

Rather than traditional "outsourcing," we prefer an "offshoring" approach — we don't push off entire processes but instead find, train and manage our own team offshore that supports us full time.

You can pretty much outsource any online activity unless your business runs completely offline. We like to outsource time consuming activities like social media, content creation, graphic design, and email management. High impact items should be kept in house, while time consuming low-impact tasks should be outsourced.

Building Micro Processes

There are many moving pieces involved in SEO, so you need to build micro processes where each piece of what you need done should have its own process and guidelines to follow. Use Google to find guides on topics you want to outsource (like keyword research) and format that knowledge into a process.

Types of Labor for Outsourcing

There are different types of labor options for outsourcing, each with benefits and drawbacks — hiring employees, specialists, expert companies, and offshore workers. The key is matching the right labor type to the right task.

Finding and Training Offshore Team Members

We're able to find, train and hire new offshore people within a few hours. We put each applicant through a demo to verify the knowledge they claimed and confirm they can manage the process. For different SEO tasks:

Quality Assurance

We thoroughly review work and generally review offshore team members' work monthly to ensure quality remains high.

Our Team Structure

We work with offshore or niche specialists in various locations, including team members in Venezuela (design), Ukraine (technical SEO) and Philippines (general data entry type work).