Hiring Superstars for your Agency w/ Mike King

Hiring Superstars for Your Agency with Mike King

Michael King is the Founder and Managing Director of iPullRank. He is a sought-after speaker who has delivered talks at SMX East, SearchLove NYC, Seattle Interactive, SMX Israel, SMX West, SES New York, LinkLove London, SMX Advanced, and MozCon.

Technical Content Optimization

Mike discusses what he calls "technical content optimization" — thinking through statistical expectations and what's happening in the SERP and then adjusting existing content around that. He emphasizes that this sits in the middle of both technical and content work, and there aren't too many people that have been effective at articulating that stuff.

Building a Team

Finding and hiring talented people is one of the biggest challenges for growing agencies. Mike shares his approach to identifying, recruiting, and retaining top talent in the competitive digital marketing space.

Agency Culture

iPullRank has built a reputation for technical excellence, and Mike discusses how creating a culture of continuous learning and innovation helps attract the kind of people who push the agency forward.

Key Takeaways

For agency owners struggling to find good people, the lesson is clear: invest in your agency's reputation, create opportunities for growth, and build a culture that talented people want to be part of.