100+ Agency Clients and Growing w/ Ruan Marinho

100+ Agency Clients and Growing w/ Ruan Marinho

Ruan Marinho is the co-founder of the analytics dashboard SplashDash and the founder of the Develomark digital marketing agency, which specializes in the local SEO space.

The Develomark Model

Develomark has a hundred clients and about 15 full-time employees. They focus on local service-based businesses — specifically manufacturing, dentists, medical professionals, and home services — selling them a campaign where they redevelop their website, run their Google Ads, and report the leads received on a month-to-month basis.

Scaling with Templates and Automation

Ruan uses templated and automated approaches to scale the agency while maintaining perceived customization for clients. This allows the team to handle a high volume of clients without sacrificing quality.

Moving Upmarket

The discussion covered targeting more advanced clients by demonstrating sophisticated, creative SEO strategies. As the agency matures, moving upmarket allows for higher contract values and more strategic partnerships.

Best Practices for Marketing Your Agency

Ruan shares his experience on how to effectively market your agency when you have over 100 clients and continue to grow. The key is systemizing every aspect of service delivery so you can focus on acquisition and strategy.