Case Study: Do Links Still Impact Organic Rankings In Google?

Case Study: Do Links Still Impact Organic Rankings In Google?

Data from analyzing past link building campaigns showed that links built to client target pages increased in keyword rankings over a 6 to 12 month period approximately 77% of the time.

Links Are Essential But Not Sufficient Alone

SEO is a much deeper process involving audience understanding, UX, searcher satisfaction and topical trust. Links serve as a means to support these items. Links will drive rankings if you can prove these factors first.

Content Type Matters for Link Effectiveness

In-depth articles react much more positively to links, likely because getting a link to an in-depth piece of content is much more natural than a product or service page.

Key Takeaway

Links are still critically important — it's not enough to just add keywords and new pages and expect them to rank without promoting them. Their effectiveness depends on having quality content, proper audience understanding, and user experience in place first.