How to Find, Hire and Train Writers w/ Julia McCoy
Julia McCoy of Express Writers joins The Blueprint Training to discuss how to find, hire and train content writers for agencies.
Finding Writers
Express Writers posts job listings to platforms like LinkedIn, Indeed, Glassdoor, and Facebook groups to source writing talent. They then go through resumes to shortlist writers and test and train the ones that pass.
Why Specialist Writers Matter
Express Writers finds and hires specialist writers for every vertical they cater to. Clients demand specialist writers because of the ROI they get from such writers. Having writers who understand specific industries produces dramatically better results.
Training Your Writers
Express Writers created internal training for their writers, and from that training they produced courses that are now available publicly. The key is having a systematic onboarding and training process that ensures quality and consistency across all content produced.
Key Takeaways
- Post job listings across multiple platforms to cast a wide net
- Use a structured screening process with resume review and writing tests
- Invest in training programs to develop writer skills
- Hire specialist writers for specific verticals to maximize ROI
- Create internal training systems that can scale with your team