Agency Sales Strategies with John Doherty of Credo
John Doherty is a veteran SEO and digital marketing leader who is the CEO and Founder of Credo, where they help companies find and hire great digital marketing firms.
About Credo
Credo helps companies find and hire great digital marketing firms. John's expertise includes helping agencies and consultants generate more leads and close them into paying clients.
Sales Strategy for Agencies
John shares his approach to agency sales, covering the entire process from initial lead generation through closing deals. His experience running Credo has given him unique insight into what makes agencies successful at winning clients.
Key Takeaways
The consultative sales approach is critical for agencies. Rather than pitching services, focus on understanding the client's problems first. When you position yourself as a problem-solver rather than a vendor, the sales process becomes much more natural and effective.