Building a 100% Remote Agency with Jimmy Daly
Jimmy Daly is the founder of Animalz, a content marketing agency that started in August 2015 and has grown to around 50 employees — all remote.
About Animalz
Animalz has helped big brands like Google, Amazon, and GoDaddy increase organic visibility through content marketing. The core business is content strategy and content creation.
Growth Strategy
Animalz is a low-volume business where traditional SEO doesn't really matter that much for client acquisition. To grow, they focus on having high-concept ideas written for people who work in senior-level content roles. This thought leadership approach attracts the exact decision-makers they want as clients.
Running a Remote Agency
Jimmy shares the challenges and benefits of building a 100% remote team. The key is creating strong processes and communication systems that keep everyone aligned without the structure of a physical office.
Content as a Service
For agency owners considering a content-focused service offering, Jimmy's experience demonstrates that there's significant demand from enterprise companies who need expert content production at scale.