HOW to Productize Your Agency's Services

Redefining your agency's position is the first step towards productizing your services. Agencies with a clear market position win more clients, enjoy less friction, get better results, and scale more effectively.

4 Strategies for Selecting a Position

  1. Target Broad Industries — Like B2B, SaaS, eCommerce
  2. Go Niche — Pick a niche within a broader sector such as case studies for SaaS companies
  3. Specialize Service Offerings — Strip away non-core elements and focus on one or two things you're really good at
  4. Productize — Create standardized, repeatable service packages

Simplified Staffing

Staffing is simpler when services are productized, with one person assigned to execute that service for every function/deliverable within the model. With everything mapped out, you can create a unified project plan — a clear, repeatable way to deliver services at scale, for the same clients, over and over again.

The Results

When we pioneered this model in 2022, our agency (WEBRIS) went from approximately $40k/month to over approximately $150k/month in profit. The key was creating standardized service packages that could be delivered consistently and scaled efficiently.

Key Benefits of Productization