How To Get Featured On Podcasts For Link Building
Podcasts are a great way to build high quality links for SEO, a fantastic networking tool to connect with influencers in your industry, and the conversion rates are insane with highly engaged audiences.
The Podcast Outreach Engine
To get featured on podcasts successfully, you need to build a podcast outreach engine. Here's the process:
- Develop your outreach plan and identify targets
- Find each podcast opportunity
- Review and clean opportunities to leave only the most relevant ones
- Send pitch emails
- Manage responses to ensure appointments get set
Finding Podcast Opportunities
We've built a small team in the Philippines off of upwork.com ($3-$6/hour) whose only job is to find podcast (and other link) opportunities and record them in a spreadsheet. They start by taking prospecting keywords (aka business, entrepreneurship, marketing) and build a list of potential podcasts to pitch to.
Filtering and Qualifying Leads
It's important to filter out the list to make sure that the people listed would actually want to hear from you and you're not annoying them. Key filtering steps include removing podcasts that are too big and removing anyone that doesn't do interviews on their show.
Building Credibility
A lot of podcasters will say no if you don't have a track record of appearances on other shows. Start by pitching smaller podcasts with less reach to build a track record before taking on the big guys.
Team Structure
The strategist builds the prospecting keywords, writes the pitches and oversees the whole process. The VA team handles the research and list building.