From Selling on Fiverr to a $1.5m Month

Selling on Fiverr to a $1.5M Month with Garrett Mehrguth

Garrett Mehrguth is the CEO and founder of Directive, a leading search engine marketing firm for SaaS brands. He made his first money in SEO selling one-off services on Fiverr.

The Journey from Fiverr to Directive

Garrett's story is a remarkable journey from selling basic SEO services on Fiverr to building one of the most respected SaaS marketing agencies. His early experience taught him the fundamentals of client delivery and service productization.

Scaling the Agency

Directive has grown to 57 accounts managed by 37 full-time employees. This ratio demonstrates an efficient operational model that allows the agency to maintain quality while scaling.

SaaS Focus

By niching down to serve SaaS brands specifically, Garrett was able to develop deep expertise that commands premium pricing and attracts enterprise clients.

Key Lessons

For agency owners looking to scale, Garrett's experience highlights the importance of starting somewhere — even if it's Fiverr — and continuously leveling up your positioning and client base as you develop your expertise and systems.