How To Expand Ranking Radius In Local Maps Pack
Ranking in the Google Maps Pack is easier than traditional SERPs, with much less effort needed compared to building tons of links or content. Results are achievable within weeks by following a simple checklist.
The Three Core Ranking Factors
- Prominence (Authority) — There is a strong correlation between Google Business Profile and the authority of the page that the GBP is linked to, as well as the overall authority of the site.
- Relevance — The relevance of the search query with what you offer as a business.
- Proximity — Geographic nearness of your business from the location of the searcher.
Expanding Your Radius
The only way a business can rank in the Maps Pack is with a verified Google Business Profile. Optimize your profile completely, build high-quality relevant backlinks from local sources, and ensure you have a legit physical office location, which is critical for ranking in the local pack.
Key Optimization Elements
Your client's Google Business Profile is the foundation of their local SEO presence, where potential customers find information about the business, read reviews, and get in touch. Reviews are one of the most important ranking factors for local SEO.