7 Local SEO Tips From Darren Shaw
Darren Shaw, the founder of White Spark, shares insights on local SEO, particularly emphasizing the importance of reviews, Google Business Profile management, and citations for businesses.
1. Optimize Your Google Business Profile
Ensure your profile is complete with accurate information, high-quality images, and regular updates to significantly improve visibility in local searches and drive more phone calls.
2. Build Citations on Relevant Directories
Ensure your business is listed on key directories and review platforms that rank for your target keywords to improve visibility and local SEO.
3. Focus on Google Maps Pack
Ensure your business is listed and optimized on Google Maps, and encourage customers to leave reviews and interact with your profile to boost visibility in the Maps Pack.
4. Post Regularly on Google Business Profile
Use posts to highlight your services, share positive reviews, and promote special offers to engage potential customers and enhance your online presence.
5. Engage in Digital PR
Reach out to journalists and bloggers in your industry to get featured in news articles and blog posts to enhance your online presence and drive valuable traffic.
6. Respond Professionally to Negative Reviews
Respond immediately to negative reviews but avoid a defensive tone. Express that you take feedback seriously and are committed to making things right.
Darren highlighted that businesses can receive around 200 phone calls a month when they rank well locally, with cost per phone call as low as $10.