Why Brian Dean (Backlinko) Does NOT Offer Consulting
Brian Dean of Backlinko joins The Blueprint Training to discuss his blog, software projects, and why he never takes on consulting work.
Why No Consulting?
Dean explains his strategic decision to avoid consulting engagements. Instead of trading time for money through consulting, he focuses on scalable products and content that can reach a much larger audience.
Scaling Through Courses
The best way to scale consulting is by creating a course. People who reach out for consulting often end up buying courses instead, with excellent conversion rates. This model allows you to serve more people while building a more sustainable business.
Building Backlinko
Dean shares insights about building Backlinko into one of the most recognized SEO brands. His approach to content creation and link building has helped establish him as a thought leader in the SEO industry.
Key Takeaways
- Consulting is hard to scale — courses and products offer better leverage
- People seeking consulting can be converted to course buyers
- Building a strong personal brand creates inbound demand
- Content-first approach builds long-term authority